This Privacy Policy describes how I.C.C. INTERNATIONAL PLC. and our subsidiaries and affiliated companies (collectively, “Brooks Brothers,” “we,” or “us”) collect, use, disclose, and otherwise process information about you. This Privacy Policy applies to information we collect when you access or use our websites that link to this Privacy Policy (collectively, our “Services”), or when you otherwise interact with us, such as in our stores, through our customer support channels or marketing campaigns, at an event, or on social media. We may provide different or additional notices of our privacy practices for certain products, services, or activities, in which case those notices will supplement or replace the disclosures in this Privacy Policy.

We may change this Privacy Policy from time to time. If we make changes, we will notify you by revising the date at the top of this policy. If we make material changes, we will provide you with additional notice (such as by adding a statement to the Services or sending you a notification). We encourage you to review this Privacy Policy regularly to stay informed about our information practices and the choices available to you.


CONTENTS

Collection of Information
Use of Information
Targeted Advertising and Analytics
Disclosures of Information

Children’s Privacy
Your Privacy Choices
Additional Information for Customers Residing in Thailand
Contact Us


COLLECTION OF INFORMATION



The information we collect about you depends on how you interact with us or use our Services. In this section, we describe the categories of information we collect and the sources of this information.



Information You Provide to Us
We collect information you provide directly to us. For example, we collect information directly from you when you create an account, make a purchase, submit or post content through our Services (including product reviews and other user-generated content), participate in our contests, sweepstakes, or promotions, sign up for rewards or marketing communications from us, participate in a research panel, request customer support, or otherwise communicate with us.
The types of information that we collect include your name, email address, billing address, shipping address, phone number, username and password for a Brooks Brothers account, month and day of birth, social media handle. If you make a purchase from us, we work with a payment processor to collect and process your payment information.



Information We Collect Automatically


We automatically collect certain information about your interactions with us or our Services, including:
• Transactional Information: When you make a purchase, exchange, or return, we collect information about the transaction, such as product details, purchase price, and the date and location of the transaction.
• Device and Usage Information: We collect information about how you access or use our Services, including data about the device and network you use, such as your hardware model, operating system version, mobile network, IP address, unique device identifiers, and browser type. We also collect information about your activity on our (such as the routes by which you access our Services along with access dates and times), browsing behavior (such as pages viewed, links clicked, information about your activity on a specific page, items placed in your cart or added to your wish list), and information about your interactions with our advertisements and communications.
• Audio and Video Recordings, Photos, and Chat Content: We capture photographs and video recordings in our stores for security and loss prevention purposes. If you contact customer service through our chat feature or by phone, we may monitor and retain those conversations, including for training purposes.
• Information Collected by Cookies and Similar Tracking Technologies: We use tracking technologies, such as cookies, pixels, SDKs, and session replay to collect information about your interactions with our Services and marketing communications. These technologies help us improve our Services and your experience, personalize your experience, analyze your interactions with us, including to see which areas and features of our Services are popular, and count visits. If you sign up for our text messaging program, cookies may be used to personalize your experience (for example, to send you personalized text messages such as shopping cart reminders). For more information about the cookies and other tracking technologies we use and the choices available to you, see the Targeted Advertising and Analytics and Cookies and Similar Tracking Technologies sections below.

Information We Collect From Other Sources
We are part of Brooks Brothers Club and may receive information about you from other brands in our corporate affiliates. We also obtain information from other sources, such as:
• Your friends or family who invite you to participate in our referral programs;
• Marketing partners, including joint marketing/co-branding partners , and marketing, advertising, and analytics companies.
• Service providers and vendors, including fraud prevention providers, mailing list providers, fulfillment partners, and shipping carriers;
• Social media sites or similar services when you like, follow, or share Brooks Brothers content on Facebook, Twitter, Instagram, or similar sites; and
• Financial institutions and partners that operate Brooks Brothers’ credit card program.

The types of information we collect from these other sources include your contact information (such as name, phone number, and postal address), device and usage information (such as IP address and inferred geolocation), demographic information (such as gender), information about your occupation and household, and information about previous purchases, product preferences, rewards program participation, interests, and shopping habits.

Additionally, if you create or log into your Brooks Brothers account or interact with us through a platform (such as Facebook, Instagram, or Google), we will have access to certain information from that platform, such as your profile information, profile picture, user ID associated with your platform account, and any other information the platform discloses about you, in accordance with the authorization procedures determined by such platform.


Information We Derive
We may derive information or draw inferences about you based on the information we collect. For example, we may make inferences about your approximate location based on your IP address or infer that you are looking to purchase certain products based on your browsing behavior and past purchases.


USE OF INFORMATION

We use the information we collect to provide, maintain, improve, and develop our products and services and personalize your experience with us. We also use the information we collect to

• Process and fulfill your orders and facilitate returns and exchanges
• Send you technical notices, security alerts, support messages and other transactional or relationship messages
• Send you marketing communications
• Provide and administer our rewards program
• Monitor and analyze trends, usage, and activities in connection with our products and services
• Target advertisements to you on platforms and websites (for more information and to opt out, see the Targeted Advertising and Analytics section below)
• Facilitate contests, sweepstakes, and promotions and process and deliver entries and rewards;
• Detect, investigate, and help prevent security incidents and other malicious, deceptive, fraudulent, or illegal activity and help protect the rights and property of Brooks Brothers and others; and
• Comply with our legal and financial obligations.

TARGETED ADVERTISING AND ANALYTICS


We engage others to provide analytics services, serve advertisements, and perform related services across the web and in mobile apps. These entities may use cookies, pixels, SDKs, and other technologies to collect information about your use of our Services and other websites and mobile apps, including your IP address, web browser, mobile network information, pages viewed, time spent on pages or in mobile apps, links clicked, order information, items added to your shopping cart, and conversion information.

This information is used to deliver advertising targeted to your interests on other companies’ sites or mobile apps, and on our own Services (such as in post-purchase advertisement), understand the effectiveness of this advertising, analyze and track data, determine the popularity of certain content, and better understand your activity. You can opt out of cookie-based ad targeting on our website by following the prompts at Your Privacy Choices. Your opt-out choice will be linked to your browser only; therefore, you will need to renew your opt-out choice if you visit our website from a new device or browser, or if you clear your browser’s cookies. You can also learn more about interest-based ads or opt out of having your web browsing information used for behavioral advertising purposes

In addition to cookie-based ad targeting, we may disclose your identifiers, such as your email address and phone number. These translate that information into a unique identifier that can then be used to show ads that are more relevant to you across the web and in mobile apps. Depending on where you reside, you may opt out of these disclosures by filling out our web form.



DISCLOSURES OF INFORMATION
We disclose (or permit others to directly collect) information about you. We disclose personal information as described in this Privacy Policy and in the following ways:
• We disclose personal information to vendors, service providers, contractors, and consultants that need this information to provide services to us, such as companies that assist us with web hosting, shipping and delivery, payment processing, financing, fraud prevention, customer service, marketing, advertising, and analytics.
• If you provide a product review or post content on our Services, other users of our Services and other sites where our products are sold will be able to see this information.
• We disclose personal information if we believe that disclosure is in accordance with, or required by, any applicable law or legal process, including lawful requests by public authorities to meet national security or law enforcement requirements.
• We disclose personal information if we believe that your actions are inconsistent with our user agreements or policies, if we believe that you have violated the law, or if we believe it is necessary to protect the rights, property, and safety of Brooks Brothers, our users, the public, or others.
• We disclose personal information to our lawyers and other professional advisors where necessary to obtain advice or otherwise protect and manage our business interests.
• We disclose personal information in connection with, or during negotiations of certain corporate transactions, including the merger, sale of company assets, financing, or acquisition of all or a portion of our business by another company.
• We disclose personal information when we have your consent or if you direct us to do so.

We also disclose aggregated or de-identified information that cannot reasonably be used to identify you. Brooks Brothers processes, maintains, and uses this information only in a de-identified fashion and will not attempt to re-identify such information, except as permitted by law.

CHILDREN’S PRIVACY
Our Services are not designed for children under the age of 20. If you are a parent or legal guardian and you believe that a child has provided personal information to us without your consent, please contact us here or customer service at 02-294-7687


YOUR PRIVACY CHOICES
Account Information
You can access, modify, and delete certain information stored within your online account by logging into your account at any time.

Communication Preferences
You may opt out of receiving text messages, promotional emails, or promotional mail from Brooks Brothers by following the instructions in our Marketing Opt-Out Form or in those communications. If you opt out of such communications, we may still send you non-promotional emails, such as those about your account or our ongoing business relations.
Cookies and Similar Tracking Technologies
Brooks Brothers uses cookies and similar tracking technologies to analyze visits to our websites and interactions with our communications to help us improve our website, services, and marketing campaigns. Most web browsers are set to accept cookies by default. If you prefer, you can usually adjust your browser settings to remove or reject browser cookies. You can also visit Your Privacy Choices to disable targeting cookies. Note that removing or rejecting certain cookies could affect the availability and functionality of our Services.

ADDITIONAL INFORMATION FOR CUSTOMERS RESIDING IN THAILAND
PDPA: Notice for Residents in Thailand

In addition to our main Privacy Policy, this notice applies solely to customers who reside in Thailand and is presented in compliance with the Personal Data Protection Act B.E. 2562 (PDPA).

Relying on Our Legitimate Interests
We have conducted an assessment of all data processing activities described in this Privacy Policy to balance any privacy implications with our legitimate business interests. You can read more information at https://www.mdes.go.th/uploads/tinymce/source/%E0%B8%AA%E0%B8%84%E0%B8%AA/Personal%20Data%20Protection%20Act%202019.pdf

Your Rights Under the PDPA Under the Personal Data Protection Act (PDPA), you have the following rights regarding your personal data, subject to certain exceptions and legal requirements:

• Right to Withdraw Consent: You have the right to withdraw your consent at any time where we rely on your consent to process your personal data.
• Right to Access: You have the right to request access to and obtain a copy of your personal data, or to request the disclosure of the acquisition of the personal data obtained without your consent.
• Right to Rectification: You have the right to have your personal data rectified if it is inaccurate, incomplete, or not up-to-date.
• Right to Data Portability: You have the right to request your personal data in a readable electronic format and to request that we transfer this data to another data controller.
• Right to Object: You have the right to object to the processing of your personal data, particularly where the processing is for direct marketing purposes.
• Right to Erasure: You have the right to request that we delete, destroy, or de-identify your personal data when it is no longer necessary for the purposes for which it was collected.
• Right to Restriction of Processing: You have the right to request that we suspend the use of your personal data in certain circumstances (e.g., while we verify its accuracy pursuant to your request).
• Right to Lodge a Complaint: You have the right to lodge a complaint with the Personal Data Protection Committee (PDPC) if you believe that our processing of your personal data violates the PDPA.
To exercise any of these rights, please contact us at service@brooksbrothers.co.th We will respond to your request within the timeframe required by law.